D.E.
Dena
Gallery
My Experience
01
UD Tech Company Part time-Remote
Designed wireframes, prototypes, and UI aligned with brand identity and platform requirements. Improved user engagement metrics by 20% through redesigning the flagship product. Collaborated with engineering teams to ensure accurate and consistent implementation.
02
UpWork website Freelancer
Delivered user‑focused design solutions for global clients. Built prototypes and interaction flows leading to repeat business and strong client satisfaction.
03
Product Designer at Blue Holding CO Full time On-Site
Designed and optimized user interfaces for web applications used by thousands of usersU p Worked closely with developers to ensure design feasibility and consistencyU p Participated in the full design process from concept to implementation, resulting in successful product launches.
04
Product Designer at Procrew Full time Remote
Sole UX/UI designer responsible for delivering full design solutions across multiple digital products (Qa3aa, Mini Market, Wessam, Glimsy). Created end‑to‑end workflows, wireframes, prototypes, and a scalable multi‑product design system. Improved usability and feature clarity across web and mobile platforms through iterative design
05
Design visually compelling, responsive interfaces aligned with brand identity. Develop and maintain scalable design systems and UI libraries. Translate business goals into intuitive and conversion-driven design solutions. Run usability testing sessions and iterate designs based on data and feedback. Support A/B testing and data-driven design decisions.
About me
Senior UX/UI Designer with 4+ years of specialized expertise in e-commerce conversion optimization and design systems. Proven track record: reduced cart abandonment by 22% and increased conversion rates by 18% through strategic design interventions. Expert at translating complex business requirements into intuitive, accessible experiences that drive measurable results. Skilled in designing user-centered solutions across SaaS platforms, B2B enterprise systems, healthcare applications, and e-commerce products. Demonstrated expertise in design system architecture, leading initiatives that accelerate team velocity and ensure consistency across 15+ products. Strong background in iterative design methodology, usability testing, accessibility compliance (WCAG 2.1), and cross-functional collaboration in agile environments. Specialized in Arabic interface design and RTL/LTR layout support for MENA market products,Proven ability to deliver high-impact designs resulting in measurable improvements in user engagement, conversion rates, and task completion efficiency.
My Certificates
HTML and CSS in depth
Using software development tools like HTML to build attractive web pages that work well and use structured semantic data to control how websites appear to the end user, using CSS by applying increasingly specific styling to various elements
Certificate link
Google UX Design
Completed seven courses, developed by Google, with practice-based assessments and are designed to prepare them for introductory-level roles in UX design. They can complete the design process: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing to get feedback.
Certificate link
UX & UI Design
summarized and demonstrated all stages of the UI/UX development process, and reviewed current best practices in UX design to create effective and compelling screen-based experiences for websites or apps. Learners completed a series of short exercises, both visual and non-visual, to apply acquired knowledge, from organizing and structuring screen-based content and defining goals and strategy to creating wireframes and visual mockups. Finally, learners produced a mid-level digital prototype with simulated functionality, as well
Certificate link
B2B SaaS for the Legal Workflow Management project. Led the UX/UI design enhancement of a web and mobile platform that connects the Ministry of Foreign Affairs with partnered law firms.
Designed end-to-end flows for managing legal service requests, task assignments, and invoice tracking.
Developed responsive dashboards and role-based access systems for different user types (ministry staff, law firms, financial officers, and administrators).
Improved usability, consistency, and accessibility through a scalable design system and intuitive interaction patterns.
Platform link
Mini Market app is a local grocery e-commerce solution that connects customers with nearby mini markets, enabling fast ordering, easy product management, and smooth order tracking.Introduce the Mini Market app as a local grocery e-commerce solution that connects customers with nearby mini markets, enabling fast ordering, easy product management, and smooth order tracking.
Platform link
Glimsy is a new, standalone social media platform for Apple mobile and web, aiming to become a next-generation service. It blends rich social features with robust privacy controls and monetization tools for creators. My primary mission is to translate these complex functional requirements into an intuitive, accessible, and engaging user experience that aligns with the "mobile-first" design constraint.
Platform link
Interested in
working together ?